App marketing is crucial for the success of any mobile app. With over 2.8 million apps available on the Google Play Store and 2.2 million on the Apple App Store, making your app stand out and attract a significant user base can be challenging. However, with the advancements in artificial intelligence and natural language processing, there is now a powerful tool that can help app developers and marketers take their app marketing efforts to the next level. Its name is OpenAI Chat GPT.
OpenAI Chat GPT, or Generative Pre-trained Transformer, is a state-of-the-art language model developed by OpenAI. It can generate human-like text, answer questions, and even complete tasks such as writing emails and composing poetry.
In app marketing, OpenAI Chat GPT can be used at each step of the app user lifecycle. However, to take the most out of new technology, you need to know how to work with ChatGPT.
Therefore, let’s dive deeper into the world of app marketing with AI and see how Chat GPT can assist you with your daily app marketing work.
A basic understanding of ChatGPT
It has already been highlighted that Chat GPT is a cutting-edge language model crafted by OpenAI. It’s an interactive chatbot trained to communicate in a human dialogue way. Moreover, AI is constantly learning what humans mean when they ask questions. It makes it revolutionary compared to other technologies.
ChatGPT was launched in November 2022 and, during the first month, gained over 1 Million users. During the “research preview” time, ChatGPT is free for all users.
Take advantage of this opportunity now! Register here and start using ChatGPT for free.
How to use ChatGPT
Once you’re registered in Open AI ChatGPT, you will see the conversational field, where you can write your prompt.
Prompt is a text instruction that you give to ChatGPT. For example, you can ask, ‘What is ChatGPT’ or instruct AI with tasks like ‘Provide me a list of 10 ideas for monetizing mobile app’.
As you can see from the examples above, AI provides you with written answers to your prompts. If you are not satisfied with the provided response, you can do the following:
- Refine your prompt: Make sure you provide a clear and concise prompt for ChatGPT to respond to, and specify any constraints or requirements you have for the response.
- Provide more context: Additional context can help ChatGPT better understand what you are looking for and generate a more accurate response.
- Try a different language model: Different language models may have different strengths and weaknesses, so trying a different model may yield better results. Please note that different language models are only available in the ChatGPT playground.
- Provide feedback: OpenAI continually improves its models through feedback, so letting them know about your dissatisfaction can help make the model better.
What ChatGPT is able to do?
Depending on the specific training data that you use, ChatGPT can assist you with a variety of different tasks. Here are the most significant ones:
- Generate text
- Summarize text with key points
- Conduct sentiment analysis
- Write, debug, and explain code
- Explain complex topics
- Get ideas on different topics
- Translate texts
- Extract data from the text
- Solve maths questions
- Help brainstorm new ideas
What are the limitations of ChatGPT?
With various ChatGPT capabilities, some limitations are still coming from Open AI. Here are the most significant limits of ChatGPT:
- ChatGPT may occasionally generate incorrect information
- The quality of answers depends on the quality of the questions
- It may sometimes produce harmful instructions or biased content
- It has limited knowledge of the world and events after 2021
- Due to the high user demand for the platform, ChatGPT is not always available.
Keep in mind that you can’t 100% rely on chatbot response. Open AI ChatGPT can be seen as a tool to help with various time-consuming tasks, but it is still up to you to review the information provided and decide whether or not to use it.
How OpenAI Chat GPT can be used to enhance app marketing efforts?
As you know, the app business is very competitive, and the mobile app marketing strategy requires different actions at each step of the app user lifecycle. Let’s look closer at the main stages of the app user lifecycle and how ChatGPT can be used there to enhance your app marketing efforts.
What is app user lifecycle?
We all know how important it is to understand our users well and what they do with our mobile apps and games. But did you know there’s more to acquiring and retaining them? There’s an entire process that your users go through when using your app called the user lifecycle.
App user lifecycle refers to the stages a user goes through, from the initial discovery of an app to becoming loyal. The steps of the app user lifecycle include:
- Awareness: The user becomes aware of the app through various channels such as app store search, social media, advertising, etc.
How ChatGPT can help app developers and marketers in the awareness stage:
- Conduct market research
- Identify trends and challenges in the specific category
- Brainstorm promotional ideas for different channels
- Create a promotional strategy for different channels
- Create concepts for ads
2. Acquisition: The user downloads the app and starts using it.
How ChatGPT can help app developers and marketers in the acquisition stage:
- Create a user acquisition strategy
- Brainstorm ideas on how to increase app installs
- Generate various app names for A/B testing
- Write an app description with keywords
- Translate app store metadata to different languages
3. Engagement & Retention: The user begins to engage with the app and receives value from it. The user continues to use the app regularly and becomes a loyal user.
How ChatGPT can help app developers and marketers in the engagement & retention stage:
- Analyze competitors’ app features
- Brainstorm new features for a specific app and target audience
- Generate ideas for users’ onboarding
- Write personalized messages for different target audiences
- Create a user retention strategy
4. Revenue: The user begins to generate revenue for the app through in-app purchases or other monetization strategies.
How ChatGPT can help app developers and marketers in the revenue stage:
- Brainstorm a list of monetization ideas
- Analyze the most profitable apps on the market
- Create a monetization strategy for a specific app category and target audience
- Provide with a step-by-step guide on how to monetize a particular app or game
- Generate suggestions on how to increase app revenue
5. Loyalty: The user recommends the app to others, leading to new acquisitions.
How ChatGPT can help app developers and marketers on the loyalty stage:
- Generate ideas for encouraging users to share the app
- Write personalized prompt notifications
- Brainstorm user rewards ideas
- Generate ideas for UGC campaigns
- Create a shareable content
App marketers aim to optimize each stage of the app user lifecycle to increase the lifetime value of each user and ultimately drive sustainable growth for the app. Luckily now, you can get AI assistance to help you brainstorm ideas, conduct research and suggest writing content.
Use case: How to conduct app marketing research with ChatGPT
As you see above, there are many possible scenarios for how ChatGPT can become a handy assistant for app marketers and developers. Let’s take one of the use cases and show how to generate the prompts to give you valuable results.
As an example, we will conduct app marketing research for the casual game.
In general, if you’re looking for a way to do your app marketing research, ChatGPT is the perfect tool for you. You can start by asking AI what the required steps in app market research for a specific category are. Let’s see what ChatGPT suggests if you prompt the following request.
Act like a mobile app marketer that wants to research a mobile app market in the casual game category. Provide me with a list of app market research steps.
Here is what we got as a result.
ChatGPT provided us with a comprehensive list of 9 market research steps. Now, you can ask ChatGPT to help you with the steps mentioned above.
Let’s look at the first step and create a relevant prompt.
Please define the target audience for casual mobile games. Determine the demographic profile of the users most likely to download and play casual games.
Here is the result that ChatGPT provided.
Indeed, you saved some hours by researching the target audience for this specific category. You can ask additional questions to go even deeper into defining a target audience. But these insights already give us an overview of the target audience we can use to create a target persona.
To complete market research with ChatGPT, you should go with each defined step and ask Open AI for more insights. Going through each step will take you little time and give you an overview of the research market. Remember to explain your prompt as clearly as possible; if you don’t get desirable results, try rephrasing your question or task.
50 ChatGPT prompts for app marketing use cases
As we mentioned, the more accurate the request you create, the more precise the results you will get from AI. Therefore, we created and tested a comprehensive list of prompts for each app user lifecycle stage. Identify your use case and try out suggested prompts to see how powerful AI can be for your app marketing.
| App User Lifecycle | Use case | Prompts |
| Awareness | How to launch an app on Google Play? | Act like a mobile app developer that wants to put his app in the Google Play Store. Give me the exact list of steps on what I need to do to publish it in Google Play Console. Also, provide me the list of exact requirements that I need to consider. |
| How to launch an app on Apple App Store? | Act like a mobile app developer that wants to put his app in the Apple App Store. Give me the exact list of steps on what I need to do to publish it in App Store Connect. Also, provide me the list of exact requirements that I need to consider. | |
| How to promote an app? | Act like a mobile app marketer that wants to promote its app to get more app downloads in Google Play and App Store. Give me a list of 10 different ideas that I can use to promote my app with my target audience. Include online and offline ideas and tactics. | |
| How can I define different target personas for my app? | Act like a mobile app marketer. Identify different customer personas for my app that helps with [usecases of the app]. | |
| Where I should advertise my app to reach my target audience? | Act like a mobile app marketer that wants to find the right advertising platform for promoting its app. Suggest me advertising channels where the target audience of my [app category] app is the most active. | |
| How to advertise an app in app store? | Act like a mobile app owner that wants to find new users for his app in Google Play and App Store. Provide me a list of 10 different ideas that I can use to advertise my app. | |
| How does in-app advertising work? | Act like a mobile app owner that wants to find new users for his app in Google Play and App Store. Explain to me how in-app advertising works and provide some examples of it. | |
| How to promote an app on social media? | Act like a mobile app owner that wants to find new users for his app in Google Play and App Store. I want to promote my app on social media. Give me a list of 10 ideas that explain how I can promote my app on social media. | |
| Which social media channel is better to advertise on? | Act like a mobile app owner that wants to find new users for his app in Google Play and App Store. I want to promote my [app category] app on social media. On which social media platform I should advertise my [app category] app? | |
| How to get featured on Google Play? | Act like a mobile app owner that wants to promote his app in Google Play Store. I want to have my [category app] app featured among the list of different app categories. Provide me the list of exact steps I need to do to get my app featured. | |
| How to get featured on app store? | What are the criteria for the app to be featured in app stores? | |
| How to make promotional video for app? | Act like a mobile app owner that wants to promote his app in Google Play Store and App Store. I want to create a promotional video that explains to app store users how my app works. Give me 10 ideas about how to create a promotional video for the app stores. | |
| How to optimize app store listings with keywords? | Act like a mobile app owner that wants to work on app store optimization of his app in Google Play Store and App Store. I want to optimize the app keywords that help my [app category] app get higher rankings in search results. Provide me a list of 10 tactics I can use to optimize my app’s keywords. | |
| How to create an app marketing strategy? | Act like a mobile app owner that wants to work on app marketing of his app. I have a [app category] app and would like to create a marketing strategy for it. Provide me an outline of the strategy with a detailed explanation of each point. | |
| How to identify app marketing trends? | Act like a mobile marketing expert. Provide me a list of app marketing trends and creative ideas. | |
| How to create a keyword backlog? | Act like a mobile app owner. I want to find relevant keywords that I can use to optimize my mobile app. Provide me a big list of semantically related keywords to the keyword [keyword name]. | |
| What keywords do my app competitors use? | Name [amount] keywords that are relevant to the following mobile apps: [app name 1], [app name 2], [app name 3]. | |
| How to create briefings for ads and campaigns? | Act like a mobile app owner. I want to promote my app using Google App Campaigns and Apple Search Ads. Create a brief that outlines all areas that I have to address to run successful ads. | |
| Acquisition | How to acquire users for my app? | Act like a mobile app marketer that wants to get more app users in Google Play and App Store. Give me a list of 10 different ideas that I can use to get more people to find, download and use my [app category] app. Include online and offline ideas and tactics. |
| How to optimize app store listing? | Act like a mobile app marketer that wants to get more app users in Google Play and App Store. I want to optimize my app store listings so I rank better in app store search results. Give me a list of things and ideas that I should work on. | |
| How to increase app installs? | Act like a mobile app marketer that wants to get more app users in Google Play and App Store. I want to get more app installs. Give me some ideas about how to get more users and explain which tactics I can use. | |
| How to optimize app store listing? | Act like a mobile app marketer that wants to improve app conversions and get more app installs. Give me a list of tactics for improving app conversion rate. | |
| How to write an app store description? | Act like a mobile app marketer that wants to get more app users in Google Play and App Store. I want to write effective app store descriptions that help users understand my app. Give me a list of things that I need to do to create a great app store description. | |
| How to include keywords into app store description? | Act like a content writer who needs to write a [short or long] description for the [app category] app on [name of app store]. Write a description with maximum [amount] characters that will include the following keywords: [keyword 1], [keyword 2], [keyword 3]. | |
| How to test different app names? | Act like app marketer who wants to test different app names. Write 10 titles for my ‘[app name]’ [app category] app. | |
| How to test app subtitles? | Act like app marketer who wants to test different app subtitles. Write 10 subtitles for my [app category] app. | |
| How to localize an app? | Act like a mobile app marketer that wants to get more app users in Google Play and App Store. I want to localize my app for different languages and markets. Give me a list of bullet points with suggestions and ideas for effective app localization. | |
| How to translate my store listing to different languages? | Translate my app description to [language]: [text]. | |
| How to analyze app competitors store listings? | Act like a mobile app marketer that wants to optimize its app in Google Play and App Store. I want to analyze other mobile apps that I am competing with and get insights from their store listings. Provide me a list of ideas on how to analyze my app competitors. | |
| Activation & Engagement | How to measure app performance? | Act like a mobile app marketer that wants to optimize its app in Google Play and App Store. I want to know how my app is performing. Give me a list of things that I need to check to understand how my app is performing. Explain which metrics I need to consider. |
| What features should I add to an app? | Act like a mobile app marketer that wants to optimize its app in Google Play and App Store. I want to add new features to my app. Describe how I can research which new features to add to the app. | |
| New onboarding ideas for app user | Act like a mobile app marketer that wants to work on user engagement with my app. Give me a list of ideas that I can use to offer effective onboarding to new app users. | |
| How to create a personalized app experience? | Act like a mobile app marketer that wants to work on user engagement with my app. Give me a list of ideas on how to offer personalized user experience to new app users. | |
| How to create user retention strategy? | Act like a mobile app marketer that wants to optimize its app for user retention. I want to create a user retention strategy that I can implement. Give me a list of tactics that I can use to create an effective user retention strategy. | |
| Retention | How to increase app retention? | Act like a mobile app marketer that wants to optimize its app for user retention. I want that people stay longer in my app and that they don’t uninstall it. Give me a list of ideas that I can use to keep users more engaged with my app and that improve user retention. |
| How to reduce the churn rate of users of my app? | Act like a product owner and come up with ideas that help to decrease the churn rate of my mobile app that helps users with [usecases of the app] | |
| How to come up with new app features? | Act like app developer that wants to develop new features. Generate a list of innovative app features for my [app category] app that will set my app apart from its competitors. | |
| How to analyze competitors app features? | Act like a mobile app marketer that wants to perform app market research. I want to get insights into competitor apps and analyze their features. Give me a list of things to do to analyze competitor app features. | |
| Brainstorm growth hacks | Act like a mobile app marketer that wants to optimize its app in Google Play and App Store and grow its app. Suggest me ideas that I can use to get more app growth. | |
| Revenue | How do free apps make money? | Act like a mobile app developer that wants to monetize its free mobile app. Give me a list of 10 different ways that free apps use to make money. |
| How do mobile ad networks work? | Act like a mobile app marketer that wants to get more app users. I want to understand how mobile ads work. Explain to me what mobile ad networks are and how they work. | |
| How to monetize an app? | Act like a mobile app developer that wants to monetize its app that is free to download. Give me a list of 10 different ideas that I can use to monetize my mobile app. | |
| How to improve the monetization of the app? | Act like a mobile app owner that wants to monetize its Android and iOS apps. Give me a list of potential monetization tactics I can use to get revenue from my app. | |
| How can I test my pricing strategy? | Act like a mobile app marketer that wants to increase the revenue an app is making. Come up with ideas how I can test the pricing strategy of my app. | |
| What should I test to increase the conversion rate of the sales screen within my app? | Act like a mobile app marketer that wants to increase the revenue an app is making. Which elements should I A/B test on the sales screen of my app? | |
| Loyalty | How to get app reviews? | Act like a mobile app owner that wants to get more app reviews. Give me a list of ideas that I can use to motivate my users to leave more app reviews in app stores. |
| How to write personalized messages for app users? | Write [amount] personalized prompt notifications for my [app category] app users to encourage them to leave review about the app. | |
| How to reward app users to increase their loyalty? | I need to increase user’s loyalty for my [app category] app. Write ideas how I can reward my app users to stay loyal. | |
| How to encourage user to create User Generated Content? | I need to increase user generated content for my [app category] app. Generate 5 ideas for UGC campaigns for users who use [app category]app. | |
| How to create shareable content? | Provide me with ideas of sharable content for my [app category] app. |
Key takeaways
The use of Chat GPT can push the success of your app to the next level. Try to use our suggested prompts to generate valuable insights for each stage of the app user lifecycle.
Keep in mind that with the great power of ChatGPT comes certain limitations. For example, always needing to chat with a bot may not be the best or fastest way to get what you need. Setting up Chat GPT properly is key and can easily go wrong without certain experiences with AI.
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